JNBY main view
Shopping & Creative·Verified Trust

JNBY

Xihu, Hangzhou

4.4(520 reviews)
FashionDesigner BrandMinimalist

China's most successful designer fashion house - understated, textured, and unmistakably Chinese.

JNBY (Jiangnan Buyi) turned Hangzhou into China's fashion capital: a designer house whose loose silhouettes, natural fabrics, and quiet colorways built a global following. The Hangzhou flagship on the lakeside is the brand at its best.

It is the label to know if you want to take a piece of modern China home - and one of the few Chinese brands with real international weight. Sales are worth planning around.

Best for: China's most influential designer brand, from the source city.

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